Complete Marketing Plan

Few can match our expertise in this one area. Marketing an RV Resort is different from marketing a single-family or condo project. Instead of taking a shotgun approach to reach the public in a specific geographic area, we must be more focused, but that focus must have a nationwide reach—not an easy task to accomplish on a cost-effective basis. Remember, the public is not your market; your market is RVers and only RVers. More specifically, it is a certain class of RV owner. That class of ownership may include Class A or Class A and Fifth Wheel, etc. Targeting the correct class for your resort will have a great deal to do with the success or failure of your resort. These challenges make marketing much more specialized and require repetitive impressions on your target market over an extended period. This can be very costly. Many developments have failed because they did not properly market to their target market in a cost-effective manner over the required period.

Unique and Proprietary Marketing Tools

We are most knowledgeable of the RV industry’s marketing resources, including publications, shows, schedules, electronic and Internet tools, and regional marketing cycles. Because of Richard Parker’s authorship and speaking engagements in the RV industry, we bring to the table a type of marketing other resorts cannot utilize. At RV shows where Richard speaks, attendees are walked in mass back to the developer’s booth for a book signing, leaving with not only an autographed book but also their first knowledge of the RV Resort. This “pied piper” approach has proven most powerful.